Master Brand
Horizontal Logo
When the logo appears on a white background, use the primary black on white horizontal logo. Horizontal logos are to be used where the width of the screen or image is wider than it is tall. Examples of such use would be on a landscape formatted image, banner, etc.
White on Black
Use when the logo appears on a black background, or as a stamp effect.
Transparent dark
Use when logo is not the focus of image or content, but we still want to show it. Background should still allow logo to be visible, but does not draw the eye.
Transparent Light
Use only when the “Transparent Dark” logo does not show well enough due to dark background.
Vertical Logo
Generally, vertical logos are to be used where the height image is either square, or taller than it is wide. Examples of such use would be on a square or portrait formatted image, social media posts, etc.
Vertical black on white
When the logo appears on a white background, use the black on white vertical logo.
vertical white on black
Use when the logo appears on a black background, or as a stamp effect.
Vertical Transparent Dark
Use when logo is not the focus of image or content, but we still want to show it. Background should still allow logo to be visible, but does not draw the eye.
Vertical Transparent Light
Use only when the “Transparent Dark” logo does not show well enough due to dark background.
Download Logo Pack
Logo Treatments
When scaling the logo to the desired size, do so proportionally. Do not skew the logo in any axis.
Leave clear space around the logo, do not put it directly at the edge of the medium or against other graphics or typography.
Do not add elements to the logo without board approval.
Do not rotate the logo.
Horizontal logo should never be reproduced smaller than 2” wide.
Vertical logo should never be reproduced smaller than 2” tall.
Logo Icon
While a little more flexible in it’s use, please review the following:
As above, use the correct variant on the proper background.
Icon can be rotated up to 45° in either direction, but must always be pointed up to the sky.
Do not skew the icon, do not add elements, and leave clear space around the icon.
Icon should never be reproduced smaller than 1” wide/tall.
